Social media is a hot topic right now and there’s plenty of services out there… but which ones should you be using? Or more to the point, are there any you can afford not to be? To help guide you through the ‘t’internets social minefield’, we’ve put together a masterplan (aka… list) that’ll make sure [...]

To many of us, the company blog seems to have taken a bit of a back seat in recent times in favour of the currently more ‘trendy’ forms of social media such as social networking or micro-blogging. True. The blog may lack the cosy familiarity of Facebook or the soundbite immediacy of Twitter, but it still remains an component of social media that can drive quality traffic to your website as well as the previously mentioned social media channels.

The world of search engine optimisation (SEO) is a place where change happens quickly and often with little or no warning. It seems like one day there’s a way of implementing a particular procedure – and woosh – the next day it’s considered ‘good practice’ to do it differently. Then there’s the huge arsenal of [...]

Nope. This isn’t some sort of apocalyptic vision nor has the author just returned from a particularly long lunch-break of the liquid kind. In fact, the headline doesn’t actually need an answer – it’s a purely rhetorical question. Anyone applying an ounce of logic knows that no-one advertises where they won’t possibly be seen – [...]

Only by delivering a steady stream of good quality enquiries that convert browsers into customers can search engine marketing (SEM) campaigns be described as successful.

As the power and influence of the Internet continues to shape how we all do business, getting a top ranking for your website continues to be the ‘Holy Grail’ for many companies – large and small.

With many months already spent at the development stage, Google is set to release the latest and possibly one of its most influential updates to the world’s most popular search engine so far. Code-name Caffeine, there is much speculation as to what impact this next-generation architecture will have on the online community, especially those who [...]

Just like real ‘families’, search engines have relationships too. At the very heart of the worldwide search community lies the principal search agents – Google and Yahoo! who between them provide the bulk of all primary on-line search. Information they harvest is supplied to various on-line search portals in the form of either organic (natural) [...]

Website owners and content providers who regularly get ‘under the bonnet’ of their website may well be familiar with the following script: <meta name=”keywords” content=”your,chosen,keywords,here” /> Well, the news is… forget it! At least as far as Google is concerned. To those of us who optimise websites on a regular basis, this should come as [...]

Well, a YouTube channel at any rate. It’s dedicated entirely to Google’s free, on-line Google Analytics service which allows web marketers and content managers the ability to track and measure their website traffic and visitor trends. Specifically aimed at helping users master Google Analytics, the only surprise here is that they didn’t do it sooner [...]