Social media is a hot topic right now and there’s plenty of services out there… but which ones should you be using? Or more to the point, are there any you can afford not to be? To help guide you through the ‘t’internets social minefield’, we’ve put together a masterplan (aka… list) that’ll make sure [...]

According to recent data from internet monitoring firm StatCounter, Microsoft’s share of the global internet browser market has now dipped below the 50% mark for the first time. The data comes as Microsoft has not only released a beta version of its latest browser, Internet Explorer 9, but also at a time that sees its [...]

To many of us, the company blog seems to have taken a bit of a back seat in recent times in favour of the currently more ‘trendy’ forms of social media such as social networking or micro-blogging. True. The blog may lack the cosy familiarity of Facebook or the soundbite immediacy of Twitter, but it still remains an component of social media that can drive quality traffic to your website as well as the previously mentioned social media channels.

The world of search engine optimisation (SEO) is a place where change happens quickly and often with little or no warning. It seems like one day there’s a way of implementing a particular procedure – and woosh – the next day it’s considered ‘good practice’ to do it differently. Then there’s the huge arsenal of [...]

As if more evidence were needed that the web is becoming more sociable than searchable, the popularity of Facebook continues to march on relentlessly. So much so that it has leapfrogged Google on at least one occasion so far this year in terms of scoring more hits to its home page than Google. Back in [...]

Nope. This isn’t some sort of apocalyptic vision nor has the author just returned from a particularly long lunch-break of the liquid kind. In fact, the headline doesn’t actually need an answer – it’s a purely rhetorical question. Anyone applying an ounce of logic knows that no-one advertises where they won’t possibly be seen – [...]

We all know Google is currently the dominant search engine right now, but did you know it can do other nifty things too? How about Google the calculator, Google the dictionary or even Google the world clock?

Does this sound familiar? Your prospect arrives at your office and, after the greetings, the introductions and possibly a little bit of small talk, you quickly get down to business. But what’s your opening salvo? Do you launch straight into a potted history of your business, your product lines, a summary of your services and [...]

Only by delivering a steady stream of good quality enquiries that convert browsers into customers can search engine marketing (SEM) campaigns be described as successful.

Your company’s domain name can be a strange bedfellow. We all need at least one registered domain name to establish and showcase our little piece of real estate in cyberspace. But domain names are more than just a certificate of ownership. Search engines allocate a relatively significant amount of weight to your domain name compared [...]