On Friday we saw Sir Alex Ferguson sign Michael Owen on a 3 year contract with a salary based on appearances and results on the pitch. In the media it’s dividing opinion considerably. It’s either a crazy step backward for Man Utd after selling Ronaldo for 80 million, or a stroke of genius that could [...]

Some interesting examples of ways in which advertisers around the world have used creative techniques as part of various campaigns. The examples below are not only representative of their respective brands but also provide an intriguing brand extension created through the manner in which each has been executed. In some cases, there is an influence [...]

I took a call the day before yesterday from a man called John who told me he worked for Xerox, as we have a Xerox printer in our studio he had my attention.  He went on to tell me that Xerox wanted to replace all the units in the field of our particular model – [...]

Exchange and Mart are to print their last magazine in February 2009.  The success of their website which has seen a 21% year-on-year growth makes it a no-brainer for the brand.

This new advert from Audi promoting the new streamlined Q5 is very clever and its hard to argue against the fact that its visually engaging. So engaging that, and this may just be the designer in me, I struggle to accept the fact that there was enough cardboard from the original box to create the [...]

Its fair to say the digital age has changed the way us, as designers, work and very often think. I was having a read through the Creative Review Blog and came across this use of traditional artistic method to promote Crunchy Nut Cornflakes. If you read the comments at the bottom of the posting there [...]

Stop the presses, tear up all those corporate guidelines that state everything has to be blue and embrace a colour revolution. Pantone has announced the colour that is set to sweep ‘all aside’ next year and deliver happiness into our lives. Named Mimosa, or more conventionally for us designer types PANTONE® 14-0848, it is predicted [...]

Many adverts on the telly these days will pass you by. For whatever reason they are predominantly background noise, pretty pictures or just the irritating bits they put between the parts of the programme you actually want to watch. That said, this is not the case in all instances, there are some very good adverts [...]

Unless you’ve been hiding in a cupboard for the last 6 months, you’ll know that there’s been more talk of a ‘crunch’ recently than a sales pitch for a new cereal bar. All too often we find that through these tougher times, the first budget to get cut back is the marketing budget, which in [...]

Are you an e-Marketer? Got two minutes? Want a quick refresher? “Yes, I know the e-mail marketing rules,” I hear you say. “I mean, I think I know them… well I definitely used to anyway.” If this sounds familiar, you may not be alone. A recent on-line survey conducted by The Escape Design Agency in [...]