Social media is a hot topic right now and there’s plenty of services out there… but which ones should you be using? Or more to the point, are there any you can afford not to be? To help guide you through the ‘t’internets social minefield’, we’ve put together a masterplan (aka… list) that’ll make sure [...]

That was that then. 2010 done and dusted in a blink of an eye. But if we can start 2011 the way we finished 2010 then we’ll be pretty happy. To the sound of fanfares and cheering crowds, we’re dead chuffed to announce that towards the end of last year we bagged 3 awards for [...]

Your company logo is without doubt a key element of your overall business brand and reflects both the underlying ‘personality’ of your enterprise along with its core values. The commercial value of your brand logo should never be underestimated. If you want to know what the real value of a brand is worth, you need [...]

I think its fair to say that there are some people you can work with, and others you cant. For whatever reason. Usually this can be ascertained fairly quickly, either by the way a first meeting goes, the gut feeling you get about them, even by the way they speak to you from the outset. [...]

Antalis has announced it is the first paper merchant to obtain the British Standard PAS 2020 certification.  This is the environmental standard for the direct mail industry and is currently held by the Central Office of Information, Axa Sun Life, Printflow and Williams Lea.  It was launched in January of this year and is commissioned [...]

Diesel, the well known Jeans manufacturer has dived into 2010 with a new message for its admirers and onlookers. Be Stupid. Campaigns like this always intrigue me. Is it a little stroke of creative genius that gets bods like me talking about it, or is it… well… just stupid? For me, I like things that [...]

It’s very common for a creative brief to contain a footnote from the client that stipulates something along the lines of, “Oh, and can we do something original?” On the face of it, this isn’t an unreasonable request. Here at The Escape, originality is always one of our principal aims. The notion is simple, to [...]

ATD = Attention to detail. Myself and the breadknife took our kids to Eurodisney earlier this year and unsurprisingly when you have a 2 year old and a 5 year old, we had a fantastic time (it was for them… honest!!!). As our 4 days in the parks ticked by, a running joke started between [...]

It’s funny how the simplest mark can be instantly recognised – it can cross language & class barriers and convey the same message world wide, its in our human nature of communication. As a designer, trying to get a message across in it’s simplest & most minimal form is always the tough task. However when [...]

In the current economic climate. where the vast majority of businesses are feeling the pinch one way or another, waiting for customers to beat a path to your door is a surefire way to watch business income sink faster than a penny in a wishing-well.