Social media is a hot topic right now and there’s plenty of services out there… but which ones should you be using? Or more to the point, are there any you can afford not to be? To help guide you through the ‘t’internets social minefield’, we’ve put together a masterplan (aka… list) that’ll make sure [...]

On 26 May 2011, the amended Privacy and Electronic Communications Regulations came into force, covering electronic marketing such as emails, faxes and text messages. They include some changes to the rules for “cookies” on websites, and introduce new powers which can result in monetary penalties if  the law may have been broken. Hold on, what’s [...]

According to recent data from internet monitoring firm StatCounter, Microsoft’s share of the global internet browser market has now dipped below the 50% mark for the first time. The data comes as Microsoft has not only released a beta version of its latest browser, Internet Explorer 9, but also at a time that sees its [...]

To many of us, the company blog seems to have taken a bit of a back seat in recent times in favour of the currently more ‘trendy’ forms of social media such as social networking or micro-blogging. True. The blog may lack the cosy familiarity of Facebook or the soundbite immediacy of Twitter, but it still remains an component of social media that can drive quality traffic to your website as well as the previously mentioned social media channels.

We love sharing stuff over here at The Escape so we thought we’d let you into a little secret. No. we haven’t recorded a cover of an old Beatles song, we’ve just had a bit of a play around with our company website. You know the sort of thing… to use ‘marketing-speak’ we’ve basically given [...]

Just a couple of months ago, The Times’ free-to-access website, timesonline.co.uk, attracted around 2.8 million unique users in the UK alone. However, its owners, News International, launched two separate publications thetimes.co.uk and thesundaytimes.co.uk where registration would become mandatory and readers charged for exclusive access to the content. The problem now is that, according to ComScore, [...]

When it comes to annoyance, surely nothing can rank with the incessant drone of the vuvuzelas that can be heard throughout the current World Cup tournament. But wait, what’s that? And from one of the more surprising places too. Google has managed to clutter up their impressively (not to mention legendary) minimalist interface with a [...]

Pressing times ahead for the traditional newspaper format.

There was a certain inevitability about the announcement that, from June, News International (NI) will start charging for access to The Times and Sunday Times newspapers.

But has this decision been made out of sheer commercial necessity and would you pay for your daily news?

Only by delivering a steady stream of good quality enquiries that convert browsers into customers can search engine marketing (SEM) campaigns be described as successful.

There is no escaping the clutches of digital media within today’s society. It’s both changed and shaped the way we interact on a daily basis. Over the years we’ve seen products significantly change and adapt in order to compete in today’s consumer market. Companies such as Apple are pioneers in this field offering innovative product [...]