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Why Facebook is increasingly becoming a retailer’s best friend

As if more evidence were needed that the web is becoming more sociable than searchable, the popularity of Facebook continues to march on relentlessly.
So much so that it has leapfrogged Google on at least one occasion so far this year in terms of scoring more hits to its home page than Google. Back in March, [...]

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Paper view. Is charging for news content the way forward?

Pressing times ahead for the traditional newspaper format.

There was a certain inevitability about the announcement that, from June, News International (NI) will start charging for access to The Times and Sunday Times newspapers.

But has this decision been made out of sheer commercial necessity and would you pay for your daily news?

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Magento commerce hits the sweet spot

Magento commerce hits the sweet spot

We’re all suffering from a sugar rush at the moment having just launched the web site for the Sweet Treat Company, a retro sweet shop which launched on-line and off-line last week in Winchester, UK.
When it comes to choosing an e-commerce platform the choices are almost endless - buy off-the-shelf, develop it from scratch, plug-in [...]

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5 common sense tips for marketing in a changing climate

In the current economic climate. where the vast majority of businesses are feeling the pinch one way or another, waiting for customers to beat a path to your door is a surefire way to watch business income sink faster than a penny in a wishing-well.

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Michael Owen - the brand and the brochure

Michael Owen - the brand and the brochure

On Friday we saw Sir Alex Ferguson sign Michael Owen on a 3 year contract with a salary based on appearances and results on the pitch. In the media it’s dividing opinion considerably. It’s either a crazy step backward for Man Utd after selling Ronaldo for 80 million, or a stroke of genius that could [...]

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