Nice article over at E-Consultancy today about online retailers attitudes towards engagement and selling online. Based on a study by Paypal, the report covers how retailers need to offer more than just a great price tag.
Large and small e-tailers across the UK believe the future of online sales is no longer just about price and [...]
E-Commerce is not all about price
Retail sites are ignoring the law in the UK
Interesting post by Clarke & Son (Basingstoke Law Firm) about retail websites and a report by the office of fair trading… with key points:
14 per cent of sites appeared not to comply with the law because they either provided no physical address or provided only a PO Box number;
15 per cent of sites appeared not [...]
Two bits of advice for e-commerce website owners
Tips on improving your customer service from E-Consultancy
The importance of a compliant e-commerce website on Retail Bulletin
Hitslink versus Anayltics
I have been tempted to the free web stats package that is Google Analytics having been a massive fan of Hitslink for so long, which costs from $10 per month.
Cost wasn’t the main reason though. I have always been put off by Analytics delay in delivering results and it’s more generic feel. It does what [...]
Can you trust comments?
E-Consultancy had an article about a recent study by Reevoo for YouGov about shopping online habits.
The basis of the reports states that comments and product reviews by consumers do sway new buyers but questions the accuracy of the reviews and calls for a more regulated system.
Third party endorsements are powerful way of selling and the [...]
Facebook advertising ups the ante
The pay per click model allows you to target search terms. It was only a matter of time before advertising started getting even more targeted and with a model such as Facebook, which holds a lot more personal information about a person, their new advertising platform could be one to watch.
Facebook advertising gives you…
Advanced [...]
Best practice images for e-commerce websites
Great article on Webcredible about the use of images on e-commerce sites.
I especially like number six about the scale issue, which was pointed out to me recently regarding a solution I have worked on.
Well worth reading my friends….
Flick To Click e-retail marketing
Experimenting with ways people can find an e-commerce site is a minefield. Google Adwords always seems to be a worthwhile model but is getting harder, which moves me personally into other avenues to drive sales.
One interesting article I read this morning, from E-Consultancy, suggests that many online retailers are moving [back] into old fashioned printed [...]
Is your website geared up for older people?
When people talk about online stores, and designing for certain audiences, including advertising - how many think about the over 65’s? I must admit, it’s not a group that would immediately spring to mind for me.
Perhaps it’s about time it did, Craigy Boy, with 20% of the spending going on, according to Retail Bulletin:
Pensioners now [...]
Why customer loyalty is cheaper in the long run.
A bit of self-indulgence for two minutes if you’ll let me but one of the opportunities for online shops as I see it is the ability to create loyalty and value for your customers. It’s the reason The Boomerang Solution does what it does the way it does it.
This post on retail bulletin re-inforces this [...]