Every month we have our little internal get together to discuss what we’re going to shout about in our newsletter. Sometimes there are projects, that for various reasons, have been worked on and are looking great, but we can’t quite shout about them when we might like to. That’s just the way it has to [...]

With some clients, guidelines rule the roost and its always our challenge to push them as far as we can. After all, that’s our job. But there are also clients like EuroGeographics that hand over the creative reigns and say “you’re the professionals, do what you think is right”. Last year we worked with EuroGeographics [...]

To many of us, the company blog seems to have taken a bit of a back seat in recent times in favour of the currently more ‘trendy’ forms of social media such as social networking or micro-blogging. True. The blog may lack the cosy familiarity of Facebook or the soundbite immediacy of Twitter, but it still remains an component of social media that can drive quality traffic to your website as well as the previously mentioned social media channels.

Does this sound familiar? Your prospect arrives at your office and, after the greetings, the introductions and possibly a little bit of small talk, you quickly get down to business. But what’s your opening salvo? Do you launch straight into a potted history of your business, your product lines, a summary of your services and [...]

If you’re a marketer or business owner, the chances are that you have at least one company website that you either played a part in creating or have a role in maintaining. Website owners are fully justified in seeing their web presence as an unparalleled vehicle for increasing awareness of their business products and services. [...]

Just read an article at e-consultancy from Next Communications, a digital marketing content company about lack of forethought on Content on websites. A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable. Priorities cited for website projects were design (75%), development (55%) [...]

David Meerman Scott at webinknow.com suggests that people respond to negative headlines in this thought-provoking white paper (PDF). While the ‘negative’ technique most certainly works, it should be used sparingly. Only one negative link is appropriate on a site. And don’t forget — there must be something compelling and interesting to read once people click! [...]

Forget the meaningless cliches and empty promises. What really matters is what customers take away about a business. That’s what a recent Business Week Article tells us. The words we choose and use make a big difference and, according to the article, there are five big no-no’s: Quality – every product worth buying is a [...]

It’s lunchtime, which sounds nicer? Ham and cheese sandwich Gourmet Spanish ham and mozzarella freshly baked ciabatta? Depending on who your market is, you may get different answers, but I bet you’d pay more for the second option. I am sure we all understand the importance of well-written copy, especially in business and to be [...]

According to this article at WebMetrics, users misspell terms in 10% of their search queries. Interestingly enough, recently one of our clients had a PDF newsletter with the word ‘minimum’ spelt as ‘minium’ in the phrase ‘minimum wage’ on a link on their web site. It made up 33% of their search engine visits over [...]