If words are your thing, then bully for you. But is ‘Bully’ for you? We kinda hope so. Bull by the Horns is a copy writing, PR and Tone of Voice team, headed up by the lovely Marie Spanswick, a friend, former client and now supplier to us here at Escape Towers. A year and [...]
New stuff: Zip priority bus promotion
Every month we have our little internal get together to discuss what we’re going to shout about in our newsletter. Sometimes there are projects, that for various reasons, have been worked on and are looking great, but we can’t quite shout about them when we might like to. That’s just the way it has to [...]
Date Posted - 01 Aug 2011 | Posted By - Ian Mumford | Comments 0
New stuff: EuroGeographics Annual Report 2010/11
With some clients, guidelines rule the roost and its always our challenge to push them as far as we can. After all, that’s our job. But there are also clients like EuroGeographics that hand over the creative reigns and say “you’re the professionals, do what you think is right”. Last year we worked with EuroGeographics [...]
Date Posted - 29 Jul 2011 | Posted By - Ian Mumford | Comments 0
Top tips for writing search engine friendly blog posts
To many of us, the company blog seems to have taken a bit of a back seat in recent times in favour of the currently more ‘trendy’ forms of social media such as social networking or micro-blogging. True. The blog may lack the cosy familiarity of Facebook or the soundbite immediacy of Twitter, but it still remains an component of social media that can drive quality traffic to your website as well as the previously mentioned social media channels.
Writing for the Web and why it isn’t about “us”…
Does this sound familiar? Your prospect arrives at your office and, after the greetings, the introductions and possibly a little bit of small talk, you quickly get down to business. But what’s your opening salvo? Do you launch straight into a potted history of your business, your product lines, a summary of your services and [...]
Why website traffic alone won’t create customers
If you’re a marketer or business owner, the chances are that you have at least one company website that you either played a part in creating or have a role in maintaining. Website owners are fully justified in seeing their web presence as an unparalleled vehicle for increasing awareness of their business products and services. [...]
Content is King
Just read an article at e-consultancy from Next Communications, a digital marketing content company about lack of forethought on Content on websites. A survey of digital agencies reveals that website launches are delayed by as much as three months because content isn’t ready or suitable. Priorities cited for website projects were design (75%), development (55%) [...]
Date Posted - 03 Aug 2006 | Posted By - the-escape | Comments 0
Do Not Read This Blog Post
David Meerman Scott at webinknow.com suggests that people respond to negative headlines in this thought-provoking white paper (PDF). While the ‘negative’ technique most certainly works, it should be used sparingly. Only one negative link is appropriate on a site. And don’t forget — there must be something compelling and interesting to read once people click! [...]
Date Posted - 21 Jun 2006 | Posted By - the-escape | Comments 0
Five Words You Shouldn’t Use In Your Advertising
Forget the meaningless cliches and empty promises. What really matters is what customers take away about a business. That’s what a recent Business Week Article tells us. The words we choose and use make a big difference and, according to the article, there are five big no-no’s: Quality – every product worth buying is a [...]
Date Posted - 17 Jun 2006 | Posted By - the-escape | Comments 0
Writing A Good Story – That Sells
It’s lunchtime, which sounds nicer? Ham and cheese sandwich Gourmet Spanish ham and mozzarella freshly baked ciabatta? Depending on who your market is, you may get different answers, but I bet you’d pay more for the second option. I am sure we all understand the importance of well-written copy, especially in business and to be [...]
Date Posted - 12 May 2006 | Posted By - the-escape | Comments 0

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