Does this sound familiar? Your prospect arrives at your office and, after the greetings, the introductions and possibly a little bit of small talk, you quickly get down to business. But what’s your opening salvo?
Do you launch straight into a potted history of your business, your product lines, a summary of your services and brief [...]
Writing for the Web and why it isn’t about “us”…
Why website traffic alone won’t create customers
If you’re a marketer or business owner, the chances are that you have at least one company website that you either played a part in creating or have a role in maintaining.
Website owners are fully justified in seeing their web presence as an unparalleled vehicle for increasing awareness of their business products and services. And [...]
Content is King
Just read an article at e-consultancy from Next Communications, a digital marketing content company about lack of forethought on Content on websites.
A survey of digital agencies reveals that website launches are
delayed by as much as three months because content isn’t ready or
suitable.
Priorities cited for website projects were design (75%),
development (55%) and search engine optimisation (65%), [...]
Do Not Read This Blog Post
David Meerman Scott at webinknow.com suggests that people respond to negative headlines in this thought-provoking white paper (PDF).
While the ‘negative’ technique most certainly works, it should be used sparingly. Only one negative link is appropriate on a site. And don’t forget — there must be something compelling and interesting to read once people click! Don’t [...]
Five Words You Shouldn’t Use In Your Advertising
Forget the meaningless cliches and empty promises. What really matters is what customers take away about a business. That’s what a recent Business Week Article tells us.
The words we choose and use make a big difference and, according to the article, there are five big no-no’s:
Quality - every product worth buying is a quality product. [...]
Writing A Good Story - That Sells
It’s lunchtime, which sounds nicer?
Ham and cheese sandwich
Gourmet Spanish ham and mozzarella freshly baked ciabatta?
Depending on who your market is, you may get different answers, but I bet you’d pay more for the second option.
I am sure we all understand the importance of well-written copy, especially in business and to be really effective, we need [...]
Spelling is Impotant
According to this article at WebMetrics, users misspell terms in 10% of their search queries.
Interestingly enough, recently one of our clients had a PDF newsletter with the word ‘minimum’ spelt as ‘minium’ in the phrase ‘minimum wage’ on a link on their web site.
It made up 33% of their search engine visits over a [...]