Life is a metaphor. It’s an idea worth exploring perhaps. You know that time when you are trying to convince someone of something, maybe in a sales or marketing environment and you say those immortal words…. “It’s just like…”
Talk about displacement.
Overcoming resistance is a bit like trying to get through a door that says push [...]
The power of a story
Grammar, we love you
There’s no-one quite like grammar.
Why is it that certain words - like their, there and they’re - cause so many problems for people?
I’m all for playing with grammar and belong to the school of thought that a language is transient in nature and changes over time. And, I also believe that there is no such [...]
Marketing from feedback
Ever hit a wall when it comes to a new Blog post or article for your website? Yep, me too.
That’s why I so enjoyed our Website Copywriting Seminar yesterday.
Ten people, interested in marketing their organisation, gaining feedback about what non-industry people had to say about their offering.
I saw plenty of pennies drop as we discussed [...]
The changing nature of words
The English language is always changing. If it didn’t, we’d all be less reliant on the verbs be, do and go, and thou would still play a massive part in everyday language.
Like it or loathe it, words change; the use of words change; and the meaning of words together can also change - especially in [...]
Why website traffic alone won’t create customers
If you’re a marketer or business owner, the chances are that you have at least one company website that you either played a part in creating or have a role in maintaining.
Website owners are fully justified in seeing their web presence as an unparalleled vehicle for increasing awareness of their business products and services. And [...]
Google and duplicate content
From the horses mouth and a nice little updated refresher about duplicate content - on your domains, and others.
The online content vs. advertising curve
A client was talking me through his current advertising strategy last week. He has just placed his first TV adverts and has been told that if he didn’t get the enquiries pretty much immediately, he probably wouldn’t get them at all.
It got me thinking about advertising versus content and how you can either go for [...]
Publishing content that helps solve a problem
I often talk about content and how you can create articles to attract relevant search traffic. Of course, there is no reason why it can’t be focussed towards your existing clients.
I had a meeting with a potential new client last week who is doing this already. I liked her approach.
Basically, she goes to existing client [...]
Focussed content for your potential clients
Sarah made an interesting comment about our new website, remarking on the loss of some of the old content relating to our prices.
That was an important choice for us; a choice that I think will change the type of people who enquire for our services. And that’s exactly why we did it.
I was quite eager [...]
Write Badder
Found a new Blog today via Copyblogger - Direct Creative.
What drew me instantly, was this article about writing badly for great copy. Another feed worth subscribing to IMO.