Bully for you?

Bully for you?

If words are your thing, then bully for you. But is ‘Bully’ for you? We kinda hope so. Bull by the Horns is a copy writing, PR and Tone of Voice team, headed up by the lovely Marie Spanswick, a friend, former client and now supplier to us here at Escape Towers. A year and [...]

New stuff: Honeywell F124 banner

New stuff: Honeywell F124 banner

Its very early days, but we’ve started working with Honeywell. They’re based here in Basingstoke so our local-ness (pretty sure that’s not even a word!) is helpful when there’s a tight deadline to hit. This was the case with our first project for them, a pretty straightforward roller banner design for a show they were [...]

Social media check list

Social media is a hot topic right now and there’s plenty of services out there… but which ones should you be using? Or more to the point, are there any you can afford not to be? To help guide you through the ‘t’internets social minefield’, we’ve put together a masterplan (aka… list) that’ll make sure [...]

“Our machine” free with every web site

If you’ve ever called your web agency regarding a problem with your web site and been told “it works on our machine” you’ll know how frustrating it can be. At the Escape we understand your pain and we never want to be *that* company so starting today we’re giving away “Our machine” FREE with every [...]

Is the writing on The Times’ paywall?

Is the writing on The Times’ paywall?

Just a couple of months ago, The Times’ free-to-access website, timesonline.co.uk, attracted around 2.8 million unique users in the UK alone. However, its owners, News International, launched two separate publications thetimes.co.uk and thesundaytimes.co.uk where registration would become mandatory and readers charged for exclusive access to the content. The problem now is that, according to ComScore, [...]

The New Client Relationship: A quick snog or a lasting romance?

The New Client Relationship: A quick snog or a lasting romance?

I think its fair to say that there are some people you can work with, and others you cant. For whatever reason. Usually this can be ascertained fairly quickly, either by the way a first meeting goes, the gut feeling you get about them, even by the way they speak to you from the outset. [...]

Smoke, ash, glass and marketing

As the spectacular but troublesome volcanic activity in Iceland continues, it’s clear to see that the situation is having a major effect on people and businesses right around the world.

Paper view. Is charging for news content the way forward?

Pressing times ahead for the traditional newspaper format.

There was a certain inevitability about the announcement that, from June, News International (NI) will start charging for access to The Times and Sunday Times newspapers.

But has this decision been made out of sheer commercial necessity and would you pay for your daily news?

Is your domain name driving traffic to your site?

Your company’s domain name can be a strange bedfellow. We all need at least one registered domain name to establish and showcase our little piece of real estate in cyberspace. But domain names are more than just a certificate of ownership. Search engines allocate a relatively significant amount of weight to your domain name compared [...]

5 link building tips for busy people

As the power and influence of the Internet continues to shape how we all do business, getting a top ranking for your website continues to be the ‘Holy Grail’ for many companies – large and small.

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