Last year, our friends at Beringer Tame, the digital and ecommerce recruitment specialists, took the plunge and sponsored the coffee station at the 2011 Internet Retailing Conference. Seeing the lure of the fresh black stuff (unless it’s a Latte obviously) as inevitable to most, the opportunity to have some brand engagement and exposure on-hand seemed [...]
It’s blo*dy great when your hard work gets recognised and rewarded. We’re not one of those agencies that goes in for every bit of creative silverware known to man. We like to be recognised for the value and return on investment our work has achieved for our clients. Creative effectiveness over pretty pictures if you [...]
If words are your thing, then bully for you. But is ‘Bully’ for you? We kinda hope so. Bull by the Horns is a copy writing, PR and Tone of Voice team, headed up by the lovely Marie Spanswick, a friend, former client and now supplier to us here at Escape Towers. A year and [...]
Its very early days, but we’ve started working with Honeywell. They’re based here in Basingstoke so our local-ness (pretty sure that’s not even a word!) is helpful when there’s a tight deadline to hit. This was the case with our first project for them, a pretty straightforward roller banner design for a show they were [...]
Social media is a hot topic right now and there’s plenty of services out there… but which ones should you be using? Or more to the point, are there any you can afford not to be? To help guide you through the ‘t’internets social minefield’, we’ve put together a masterplan (aka… list) that’ll make sure [...]
If you’ve ever called your web agency regarding a problem with your web site and been told “it works on our machine” you’ll know how frustrating it can be. At the Escape we understand your pain and we never want to be *that* company so starting today we’re giving away “Our machine” FREE with every [...]
Just a couple of months ago, The Times’ free-to-access website, timesonline.co.uk, attracted around 2.8 million unique users in the UK alone. However, its owners, News International, launched two separate publications thetimes.co.uk and thesundaytimes.co.uk where registration would become mandatory and readers charged for exclusive access to the content. The problem now is that, according to ComScore, [...]
I think its fair to say that there are some people you can work with, and others you cant. For whatever reason. Usually this can be ascertained fairly quickly, either by the way a first meeting goes, the gut feeling you get about them, even by the way they speak to you from the outset. [...]
As the spectacular but troublesome volcanic activity in Iceland continues, it’s clear to see that the situation is having a major effect on people and businesses right around the world.
Pressing times ahead for the traditional newspaper format.
There was a certain inevitability about the announcement that, from June, News International (NI) will start charging for access to The Times and Sunday Times newspapers.
But has this decision been made out of sheer commercial necessity and would you pay for your daily news?