The Advertising Standards Authority is the UK’s independent regulator of advertising across all media.  They work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes. From the 1st March 2011 this will include marketing on websites. This significant development in advertising regulation is good news for both consumer and business [...]

Your company logo is without doubt a key element of your overall business brand and reflects both the underlying ‘personality’ of your enterprise along with its core values. The commercial value of your brand logo should never be underestimated. If you want to know what the real value of a brand is worth, you need [...]

Diesel, the well known Jeans manufacturer has dived into 2010 with a new message for its admirers and onlookers. Be Stupid. Campaigns like this always intrigue me. Is it a little stroke of creative genius that gets bods like me talking about it, or is it… well… just stupid? For me, I like things that [...]

It’s very common for a creative brief to contain a footnote from the client that stipulates something along the lines of, “Oh, and can we do something original?” On the face of it, this isn’t an unreasonable request. Here at The Escape, originality is always one of our principal aims. The notion is simple, to [...]

It’s funny how the simplest mark can be instantly recognised – it can cross language & class barriers and convey the same message world wide, its in our human nature of communication. As a designer, trying to get a message across in it’s simplest & most minimal form is always the tough task. However when [...]

In the current economic climate. where the vast majority of businesses are feeling the pinch one way or another, waiting for customers to beat a path to your door is a surefire way to watch business income sink faster than a penny in a wishing-well.

Some interesting examples of ways in which advertisers around the world have used creative techniques as part of various campaigns. The examples below are not only representative of their respective brands but also provide an intriguing brand extension created through the manner in which each has been executed. In some cases, there is an influence [...]

This new advert from Audi promoting the new streamlined Q5 is very clever and its hard to argue against the fact that its visually engaging. So engaging that, and this may just be the designer in me, I struggle to accept the fact that there was enough cardboard from the original box to create the [...]

Its fair to say the digital age has changed the way us, as designers, work and very often think. I was having a read through the Creative Review Blog and came across this use of traditional artistic method to promote Crunchy Nut Cornflakes. If you read the comments at the bottom of the posting there [...]