When Sentinel Housing Association wanted to get their corporate messages over to staff, they asked us to come up with an idea that would be more engaging than a simple booklet or poster. They wanted something that staff would keep nearby, and have easy access to.
Their deadline was quite tight as they wanted to launch the Corporate Plan at the staff conference in March.
Thinking caps on as quick as a flash, we came up with a simple pen pot idea with tabbed inserts at the back to contain the messaging. Here’s the scamp…
Before y’knew it, the cutter was created, design was done and we were able to get it into production quickly, and hit that all-important delivery deadline.
“The initial design for the pen pot holder was spot on and really met our brief. We presented them to staff just before Easter stuffed with some Easter chocolate. Now everyone has one on their desk, not only does the pen pot look great, the reference cards are easily accessible and it’s double use gives it a great shelf life.”
Kim Drewery – Interim Communications Manager, Sentinel Housing Association