New stuff: Wall Street Systems ACI World Congress exhibition stand

We’ve had our PVA and cardboard out again. And this time it’s been for Wall Street Systems.

This is our third year at the ACI World Congress with Wallstreet and as this is the 50th and biggest ACI to date, we thought it was about time we shared with you what we’ve been up to.

This years challenge was yet another custom build, to fit in the 6x4m spot we’d picked out. It was an ace spot actually, nestled perfectly between a private meeting room on one side and an open space on another. This provided great visibility for the stand amongst all the usual hustle and bustle of the show… a little piece of tranquility that ensured we really stood out from the crowd (basically because we were nowhere near them!).

This years approach was no different to other years. We took care of the design, build and stand management. Literally everything from the ferry to the flowers was orchestrated from Escape towers.

But enough about us, what of the stand?

There are pictures below but to give you an insight in words… our 6×4 space was designed for maximum brand impact. High level brand identities were used to make sure no-one was in doubt who’s stand it was. The brand colours of white and the two blues were used to great effect to differentiate the back wall (with hidden storage cupboard) and the canopy over the meeting area. The meeting area was open on both sides so the stand had complete visibility, but enough privacy from the glass and panel at the front to ensure a conversation could be had without a ‘stroller’ inadvertently interrupting something important.

High level flood lighting lit up the main floor space while 8 spot down-lighters made sure meetings were never held in darkness. The front desk meant there was always some seating and somewhere to ‘perch’ if you fancied joining Wallstreet for a drink. This glass topped counter also cleverly hid the fridge built into the cabinet behind that was keeping the vino and water chilled. The walnut wood laminate ‘ramp-raised’ floor added that little something special to the stand so it didn’t feel like you were simply walking on ‘off the show floor’.

The back wall held a 42″ wall-mounted LCD screen that had a video called ‘never miss a beat’ looping. It basically shows a drummer doing his thing, but refers to the Wallstreet brand/product values of being prepared, focused, co-ordinated, empowered and precise. Take a look at it here if you like. Its very cool.

To round it all off and to tie in to the video, the stand giveaway was a set of drumsticks, branded and wrapped accordingly. Not content with an innovative (and very cool) giveaway, there was a data-capture competition offering the opportunity to win an iPad2… too!

Any way, that’s enough wordy waffle. Here’s some images Rob ‘snapped’ that will give you a better impression of what we did. Don’t worry though, we’ve censored out the ones of Rob out on the town in Budapest… (and yes, we can hear your sighs of relief from here!)

 

Comments 1 Leave a comment

  1. Pingback New stuff: Wall Street Systems SIBOS Exhibition Stand | The Escape - Design & Web Agency

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Recent Posts

  • Still pressing print

    We’ve had some lovely print projects pass through the studio recently. Rather than killing you softly with a case study on each one, we thought we’d collate a few pictures together and show you what we’ve been up to. As those of you that know us are aware, we have a very diverse client base [...]

    Date Posted: 24 Mar 2014 Read More

  • Yummy Mummy

    Today we say a temporary farewell to Lisa, who is going on maternity leave to have her first baby.� All of us at the Escape wish both Lisa and Graeme lots and lots of happiness for the future.� It’s an exciting journey you are both about to go on with tears and laughter, up and [...]

    Date Posted: 09 Aug 2013 Read More

  • We'll have a new 'home sweet home' from Friday 8 March

    We’re on the move!… and we’re moving Friday 8 March. Its very exciting. We’ve boxed up our crayons and Etch A Sketches and we’re heading off to our new home, a lovely old farmhouse (with beams, fireplaces and a garden – no cows or goats though) in Hatch Warren, the other side of Basingstoke from [...]

    Date Posted: 04 Mar 2013 Read More

  • New website for Cards for Good Causes

    December was a busy time for one of our new clients, the lovely ‘Cards for Good Causes’, who are the UK’s largest multi-charity Christmas card organisation. They sell beautiful Christmas cards for around 300 charities in their nationwide network of pop-up charity Christmas card shops and (this is where we come in) for 34 charities on their e-commerce [...]

    Date Posted: 04 Feb 2013 Read More

  • Bath's gone green!

    We’ve been working with our lovely clients at First, helping them to promote their Park & Ride service in Bath, which has just been re-vamped with the launch of some exciting new hybrid buses.  If you’d like a reminder of the background to this project, you can read about that here. Not only can you [...]

    Date Posted: 02 Nov 2012 can you purchase viagra over the counter in canada