The world of search engine optimisation (SEO) is a place where change happens quickly and often with little or no warning. It seems like one day there’s a way of implementing a particular procedure – and woosh – the next day it’s considered ‘good practice’ to do it differently. Then there’s the huge arsenal of [...]
Monthly Archives: July 2010
Why Facebook is increasingly becoming a retailer’s best friend
As if more evidence were needed that the web is becoming more sociable than searchable, the popularity of Facebook continues to march on relentlessly. So much so that it has leapfrogged Google on at least one occasion so far this year in terms of scoring more hits to its home page than Google. Back in [...]
Would you advertise under the sea?
Nope. This isn’t some sort of apocalyptic vision nor has the author just returned from a particularly long lunch-break of the liquid kind. In fact, the headline doesn’t actually need an answer – it’s a purely rhetorical question. Anyone applying an ounce of logic knows that no-one advertises where they won’t possibly be seen – [...]

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