Put the kettle on and get set for a strong dose of Caffeine

With many months already spent at the development stage, Google is set to release the latest and possibly one of its most influential updates to the world’s most popular search engine so far.

Code-name Caffeine, there is much speculation as to what impact this next-generation architecture will have on the online community, especially those who depend on good organic rankings to give visibility to their businesses.

According to Google, Caffeine is “…the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

It’s not clear whether the full extent of Google Caffeine has been felt as yet although there are signs that some of Google’s data centres have begun kicking in the new Google Caffeine indexing system.

A rich blend

So what will it all mean to webmasters and business owners?

There is strong and increasing evidence to support the following possibilities:

• Video may no longer be a way of helping push a top search placement quickly.
• Social media websites such as Twitter could begin to provide better levels of good quality traffic.
• Listings on ‘authority’ websites may present much improved SEO opportunities.
• More emphasis on a ‘keyword-heavy’ domain name may be of some help with ranking.
• Single keywords (as opposed to keyword strings) may begin to reduce results as a source of search visibility.

Also stirring in the Caffeine pot are other ingredients that include a big push towards ‘real-time’ search which will be a huge asset to social media sites along with domain age which could very well become more important after Caffeine is fully rolled out so it’s probably a good idea to seek links from older, more established websites.

All in all, the extent to which Google Caffeine will have an effect remains to be seen  – but we surely won’t need wait too long now.