It’s funny how the simplest mark can be instantly recognised – it can cross language & class barriers and convey the same message world wide, its in our human nature of communication. As a designer, trying to get a message across in it’s simplest & most minimal form is always the tough task. However when executed well, the results can be amazing.
I stumbled upon this advert created for McDonalds (who by the way have seemed to be getting a bit more creative in their approach to advertising which I applaud) & instantly fell in love with the simplicity of the message & the instant recognition of what the were trying to say. They’ve taken the wifi icon, an already world wide established symbol for wireless internet access & recreated it with something that is instantly recognized as a product of McDonalds.
For me I feel they’ve hit the nail on the head & been able to combine two message into one tasty symbol.
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Very nice indeed
Comment by - Dan Campling Date Posted - November 6, 2009
Good post. This current campaign from McDonalds strongly suggests they are very much in tune with their target audience – the ‘connection generation’ – while at the same time retaining their unmistakeable brand identity through strong use of colour.
This approach is similar in some ways to that of Reebok who some time ago launched a brand refresh using a contraction of their trading name as if it were in ‘txt-speak’.
Comment by - Tony Date Posted - November 11, 2009