A few months ago I finished this book, loved every bit of it and took a lot of learnings from it. I recently read back through one particular chapter and it reminded me just what a fantastic book this is.
For any Student, Junior Designer, Senior Designer, Creative Director… hell… anyones who claims to be passionate about graphic design… this should be the bible you adhere to.
Its full of great advice and sets the mantra that all creatives ’should’ live their lives by. I seem to be contacted by (and meet) many so called creatives that feel that this industry owes them a living and success with it. This book reiterates that if you want to be successful (and I appreciate this means different things to different people), being a graphic designer is fundamentally about hard graft, dedication and a passion to go the extra mile that separates you from the crowd. It is also packed full of advice that is relevant to anybody in the creative industry. It does have contributions from many of the industry ‘big names’ but in my opinion, some of these are a little bullshitty (if thats even a word!). The main man that speaks complete sense throughout is the author, Adrian Shaughnessy.
Rather than continue to sing this books praises, I fully suggest you get hold of a copy and read it. It will not disappoint. For me, every designer should have this book. Live your creative life by its fairly basic rules and you’ll not go too far wrong. Mr Shaughnessy, I take my hat off to you.
With regards to services, I guess the... on You get what you pay for