Some interesting examples of ways in which advertisers around the world have used creative techniques as part of various campaigns.
The examples below are not only representative of their respective brands but also provide an intriguing brand extension created through the manner in which each has been executed.
In some cases, there is an influence which is very reminiscent of Salvador Dali while others are either inspired or just damned clever.
See what you think.
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Being interesting – holding attention – is more – or perhaps less than clever words matched with images that have been done so many times before. Being interesting to an individual (rather than a job title) is the ultimate marketing. To be interesting – to hold attention – demands simplicity, ingenuity – inviting opinion, response, perhaps interaction. Job done.
Comment by - Kim Worthington Date Posted - April 24, 2009
So rare to see a truly innovative, inspiring and lets face it….’I wish I thought of that’ evoking image style. The message leaves me sure that the product would stand out and possibly even break through the acursed brand loyalty that us Brits display, ultimately turning a message into a call to action…..invest!
Nivea…..loud and clear! As one of your target audience, your point stands out high and above all the ‘and now for the science bit’ touters!
Challenged………..yes I am!
Comment by - Suzanne Thuilliez Date Posted - June 11, 2009