UK wishes each other a very ‘social’ Xmas

Date Posted - 14 Jan 2009 | Posted By - admin | Comments 0

Christmas is traditionally a very sociable time of year – and never more so than 2008 according to Hitwise, because millions of us were being very sociable indeed – on-line that is.

So now that the tinsel and turkey sarnies are nothing more than a rapidly fading memory, it’s probably a good time to look back on 2008 and ask, “Who were you networking with at Christmas?”

Facebook, for example, saw a spike in traffic which reached a new high on Christmas Day 2008. In fact, Britain’s most popular social networking site accounted for 1 in every 22 UK Internet visits. With a market share of 4.65% Facebook’s traffic was up 69% compared to Christmas Day 2007 and was the second most visited website after Google UK (8.63%).

Facebook UK Internet Traffic - Christmas 2008 Chart

According to Hitwise, “For the week ending 27/12/08, YouTube accounted for 2.13% of all UK Internet visits compared to 2.11% for Live Mail. During the same week, YouTube was the third most visited website in the UK behind Google UK and Facebook, while Live Mail ranked fourth.”

To summarise, there seems to be no respite from the relentless strides that social media is continuing to make in the UK.

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