Look before you tweet!

Date Posted - 23 Jan 2009 | Posted By - admin | Comments 2

Be careful out there folks! What Twitter giveth, it can also taketh away.

A recent story broke in the US where a PR executive was hired to give a presentation on social media to 150 employees at FedEx in Memphis, Tennessee.

On arrival, it turns out that this guy was considerably underwhelmed with the city that was home to Elvis but nonetheless, tweeted thus:

I’m in one of those towns where I scratch my head and say “I would die if I had to live here!”

Unfortunately, someone from FedEx was following his tweets and decided to share his critique with the FedEx management team. It seems they like living in Memphis thank you very much and took a dim view of the post.

So the PR guy’s employer got a letter from FedEx corporate, an excerpt of which read:

“We do not know the total millions of dollars FedEx Corporation pays [the PR company] annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry.”

Quack. Quack. Oops!

And so the moral of the story is… look before you tweet!

Comments 2 Leave a comment

  1. Ouch. Good lesson.
    Each new medium carries new dangers and a new etiquette.
    I hope I learn from this faux pas instead of having to do it myself.

    Comment by - Doug - Velocity, B2B Marketing Agency Date Posted - February 5, 2009

  2. He should have known better really, its much like emailing the wrong person when your having a moan only to a much, much larger audience!

    Comment by - Gareth Coxon - Dot Design Date Posted - February 17, 2009

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