Welcome to the Escape Blog

Ever hit a wall when it comes to a new Blog post or article for your website? Yep, me too.

That’s why I so enjoyed our Website Copywriting Seminar yesterday.

Ten people, interested in marketing their organisation, gaining feedback about what non-industry people had to say about their offering.

I saw plenty of pennies drop as we discussed the services that businesses [think they] offer, compared to what other people thought their problems were.

Example: A couple of attendees were PR agencies. Two other attendees have used PR agencies in the past (me included) and not been overly happy with the results. Straightaway there is a disparity: Industry people not understanding why what they sell isn’t something another person may want to buy, potential clients thinking, “what’s the point - been there, seen it, done it!”

Now, this could be seen as a barrier… or an opportunity. I see this, for instance, as an invitation to write an article entitled something along the lines of “Disgruntled with your PR Agency?”

Getting outside feedback is so important to understand what the real problems are, the problems you may be able to address.