Unless you’ve been hiding in a cupboard for the last 6 months, you’ll know that there’s been more talk of a ‘crunch’ recently than a sales pitch for a new cereal bar. All too often we find that through these tougher times, the first budget to get cut back is the marketing budget, which in itself is an interesting decision. Surely if you are not marketing, your product or service is not being promoted and therefore awareness and sales will only diminish?
Don’t worry, I’m not going to get on my soap box, but there’s more than an element of truth in it.
With that in mind, my advice would be don’t just ‘do’ your marketing, but consider how you can really deliver it with some gusto. Maybe even be a little daring? It’s all to easy to stay within the comfort zone of what you know and what you have always done but maybe now is the time to push those boundaries?
I came across this yesterday which epitomises what I mean…
Brilliant isn’t it? Have they gone too far?
In my opinion, absolutely not. This type of ‘ballsy’ (pun intended) creativity is exactly what the current climate needs. Messages that will make you sit up and take notice, ensure you get remembered and in the long run generate sales. If a smile can be raised in the meantime then surely all the better?
At a time when it seems the attitude is ‘cut back’ or ‘play it safe’, my advice would be to just get out there and cause a stir, at least ensure you are getting yourself noticed. If you don’t, you can guarantee one of your competitors will be. Just ask Malaysia Airlines.
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