The changing nature of words
The English language is always changing. If it didn’t, we’d all be less reliant on the verbs be, do and go, and thou would still play a massive part in everyday language.
Like it or loathe it, words change; the use of words change; and the meaning of words together can also change - especially in the world of the sound-byte.
- 9 and 11 were just two numbers until 9/11
- Credit and Crunch are now a double act
- Exposure is currently a good thing in marketing terms but not in financial circles
- Chrome was a metal until a couple of weeks ago
I think you understand.
The thing is, do you understand? Does Google understand? Do your customers understand, especially when confronted with a search engine and the words in their head?
How you write, which words you place together and how you are perceived work together. You may be living in the bubble where the Queen’s English is still the only way to speak, read and write and that is great if your audience is EXACTLY the same.
But, in a world of options, what are the chances?
Lrn 2 luv it - lrn 2 use it
Pingback by Working with the lingo | Craig Killick Web Marketing September 16, 2008 @ 9:35 pm
[...] posted an article today about the changing nature of words. I was then confronted by the news home page on the BBC. Man, it’s looking grim this [...]