Facebook still on the up in the UK

Robin Goad at Hitwise showed this week that Facebook is still in favour, becoming the second most visited website in the UK.

I personally don’t like the new interface, although there will no doubt be updates to make it slicker over time, but it’s obviously better from an advertising point of view, with much more ad space throughout.

We have run a few social advertising campaigns through Facebook and although the impressions are high, the click-through rates remain very low across the board. That said, the price is relative, so costs are low.

I’m sure that with the right message and the all important - something to offer someone right now - targeted (albeit interruption) advertising on Facebook can work, especially as the number of users continues to rise.