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Now that Team GB has arrived home laden with an unprecedented number of gold medals from the Olympic Games in Beijing, it’s perfectly natural for us Brits to be upbeat, not to mention proud, of the achievements of our athletes. Many have now realised their ambitions and are revelling in the adulation of both the media and the general public alike. And rightly so.

Determination along with highly qualified advice has seen many of our Olympians reach the very pinnacle of success and the realisation of their goals. They can each literally stand above the rest and gaze down at the also-rans. Not out of malice or in a self-satisfied way but out of a sense of sheer, overwhelming accomplishment. They’ve become the ‘kings’ of their respective ‘castles’ and can be assured that their efforts will be reap just rewards in more ways than one. And very well done too.

But behind the euphoria, the congratulations and even the relief of reaching the ultimate goal of a top ranking position, there lies a few stark truths behind every competitor’s success. Two such truths are that, firstly it’s definitely no accident they’ve got to where they are, and secondly, getting there was incredibly hard work.

And so it is with your Web presence.

Scaling the summits of the major search engines requires persistence, plenty of know-how and lots of hard work. There are a number of tried, tested and proven ways that can greatly help website owners in the ascent and these are well documented by The Escape and form a consistent part of any of our SEO and SEM strategies.

It’s entirely possible to reach the lofty heights of the search engines, to stand tall above the rest and harvest the benefits that such an advantageous position brings. But it’s a journey that starts with a vision. And to achieve the vision there needs to be an acceptance that every step, every stride, every stroke, every jump, every leap, every shot, kick, jab or manoeuvre is one step closer to getting there.

It’s about doing the little things right, doing them often and doing them well. Of course, getting there is one thing and staying there is another - but the same rules apply.

Without exception, each of our Olympian sportsmen and sportswomen have made significant personal investments along with an unswerving commitment to reaching their goals. Every athlete also knows that getting to the top takes time and involves a considerable amount of effort. But ultimately, the journey was always going to be worth it and the dividends will be there to be reaped.

But even with the next Olympics four years away, every competitor from every nation will now be assuming the same mindset, that when it comes to achieving the number one spot or ‘going for gold’ - the hard work starts now.