Welcome to the Escape Blog

Search engine optimisation is not a dark art. It’s also not as powerful or as quick and easy as you may think. Those gold old days of quick link exchanges and directory submissions have gone. Good website marketing is about strategy.

Then, it takes forethought, time and effort into applying the basics to what you have, or a new site if you are re-developing. Then and only then should people think about the other stuff, like online marketing, directory submissions and pay-per-click and the like.

Time and time again, I come across websites that miss the basics while trying to do the supplementary marketing stuff. I think this article about making better web pages still stands now, more than ever, three years after it was written. This is obviously covered in more detail in our free SEO e-book for small business.

Sorry to get all arsey about it but I see companies spending money (or being encouraged to spend money) on the icing before the cake when it comes to content and search engine optimisation. Also (if you know me) you’ll know that I get quite grumpy about money wasting when it comes to marketing.

Rule number one of online marketing… are you seeing results? Sales, leads, enquiries, etc.? If not, have you covered those basics?

If you are in this situation, contact me through the website and I’ll take a look at your site as a bit of a freebie - work permitting.