Welcome to the Escape Blog

Back in June we ran a survey online. We also had a little help from email marketing specialists emedia, who mobilised their audience to participate.

The Escape Email Marketing Survey 2008 results can be found here.

Highlights include:

• The need for companies to make a compelling argument for subscribing to an email marketing list
• Marketing and sales Campaigns are being sent with too much irregularity.
• Correct technology to send email campaigns is being used, but more still needs to be done for better penetration
• Personalisation and testing could produce higher levels of engagement for campaigns.
• Companies need to focus more on goal oriented campaigns rather than generic messaging.
• Confusion from marketers about e-mail marketing regulations.