Welcome to the Escape Blog

Whether we are shifting into a cycle of recession or not, people will be looking to tighten their belts through fear, and and that includes your customers.

One of the first things that usually gets cut in a squeeze is the marketing and advertising budget. But, is that really a wise move?

Dare I suggest, it actual becomes a more important business function for generating sales. I would even go as far as to say that it actually creates a great opportunity for the rest of us. While your competitors cut their budgets surely there is a train of thought that says:

1. The ‘airwaves’ will be less congested with less competition. More opportunity for you to stand out.
2. Marketing costs (mainly advertising) will go down through increased competition. Have you tried to barter?

Another point to think about is that during any downturn, there are some businesses that actually thrive. Can any of these be your customers?

Why not look in to creating some specific campaigns? You may find that your marketing results will increase for being more defined. Whether it is a vertical market or horizontal - the principles can be the same. Try this whitepaper for more information - Vertical Marketing Online - and whatever you do, don’t talk yourself into the dark side.