Welcome to the Escape Blog

I am interested in this viewpoint about SEO from NextWeb and I have to say I agree with the cynacism. Google dominate and are pushing more and more traffic in their direction, as well as the need to charge for it in some way.

All of the knowledge for good website SEO is out there - at least enough for us to do what we need to do - and the playing field is as un-level as ever!

E-commerce is getting dominated by very big stores like Amazon, with the only options for smaller retailers being E-Bay or to go very niche. Arguably, the same is beginning to happen with B2B websites. The successful companies are already in place for the low hanging fruit - the rest of us will have to work harder - or smarter.

When I first took an interest in SEO, I thought it was a magic that I would never understand. After reading books, Blogs and opinion; two years later, I realised that it could be simplified down into some basic ideas (hence the SEO for small business book). I wasn’t trying to dominate keywords, etc. I just wanted some relevant traffic for my B2B and B2C websites.

That said, SEO, and SEM (search engine marketing) can be done. It’s a simple concept but not a simple thing to actually do. It takes hard work, but it does work when you have a focussed strategy.

Luckily, the older cring-worthy, and sometimes unethical, techniques of SEO are being replaced as quality websites with quality content begin to edge into the market.

The approach of ‘quality’ will become even more important for online marketers and the need to create articles and web pages that engage people. Either that, or spend big (with no guarantees) as described by NextWeb.