Why I hate the 4com marketing strategy
Every three or so months I get a phone call from 4com trying to sell me something. Each time, I explain that I am not the person that buys what they sell and they apologise and then say they will take my details out of their database. Meanwhile, everytime, they still ask me if I have listened to what they have to say.
Then three months later, I get another call.
They have become more personal in their approach. They obviously know that cold-calling doesn’t penetrate like the good old days so they don’t even mention their company name to the person that answers our phone at work. They say things like, “He knows me”, or “I’m returning his call”.
Persistence is okay, I get the need for persistance, but this? No permission, no targeting… come on!!
4Com - when will you bugger off and leave me alone? I don’t buy what you sell. I am not interested in what you sell… in fact I now really dislike your company - with a passion.
But, you know what? I’ll put money on it that they will call me again in the next three months.
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