The transient nature of business and marketing
I had a real good conversation with my pal Daryll the other day about NLP and the nominalisation of ‘I’. It got a bit deep and reminded me (no doubt encouraged by the news that the Dalai Lama is in the UK) of my time reading about Buddhism and the very transient nature of being. Actions, reactions, and that idea that “change is the only constant”. That all things, including ourselves, are in a transient state, and therefore are not an actual thing (that’s my understanding of it anyway).
Take a business. Usually seen as an entity, it’s actually a changing thing, - always in flux - Ask Yahoo! The question is, do you wait for it to change or do you steer change? Do you have the luxury of not having screaming shareholders or are you always having to prove yourself?
Companies that stand still invariably don’t stand still. Marketers and business leaders who try and utilise tried and tested methods may be finding that they don’t work anymore.
The companies making it are the ones pushing. The ones innovating and breaking ground. Companies that make the effort to engage with customers, prospects and their industry communities.
When The Escape started ten years ago, our work was mainly print related - now it’s web. What about in ten years from now - what will the web be then? I don’t use my fax machine anymore that I relied on in 1998!
Change is indeed, the only constant. Are you changing? Or, should I say… you are changing…
Comment by John Sadler May 22, 2008 @ 7:12 pm
Yes Craig, I have heard it said that technology over the next 10 years will change massively and along with it our understanding of what business is all about and how it works.
Comment by Craig Killick May 26, 2008 @ 11:07 am
That’s another area for deep thought John… Moores Law about technology doubling - it’s scary. Just think, the last ten years if you are still selling - CDs (or Music in general), fax machines, printing, cameras…. the list goes on and is getting bigger.
Comment by Tony Armstrong May 27, 2008 @ 7:13 am
There seems to be a rash of speculation at the moment regarding the future direction of technology ranging from thought-provoking to simply mind-blowing.
Examples I’ve come across include the gradual disappearance of the web to be replaced simply by “technology” to “invention on demand.”