Welcome to the Escape Blog

Most website owners recognise the value of good website content yet this appreciation can often occur when they are visiting websites other than their own.

So how does your website compare? Do you think you’ve got good website content?

To find out, ask yourself the following 5 questions:

1. Is your website content relevant and meaningful to your target audience or is it mainly spin and waffle?
2. Is your website content clear and digestible to your target audience or do they just switch off and go away?
3. Is your website content engaging and informative to your target audience or does it offer little emotional or educational value?
4. Is your website content too technical or complex for your target audience resulting in uncertainty or confusion?
5. Is your website content wedged between blocks of irrelevant or unrelated information making it difficult to find or understand?

If any of these questions describe the written content on your website, then perhaps you need to look at ways to make your information more accessible and more valuable to your audience.

Bear in mind that for your website content to carry greater weight for both site visitors and Web ‘bots, it’s all down to its MERIT.

In other words, make your website content Memorable, Engaging, Relevant, Informative and Targeted.