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You may know that Google currently delivers near on 90% of search traffic in the UK, but an article by Robin Goad on Hitwise today suggest that through their web properties, they also deliver 36.55% of all UK traffic.

A custom category consisting of the 100 most visited Google-owned web properties in the UK accounted for 36.55% of upstream traffic to All Categories of websites in the UK during March 2008, up from 30.19% in March 2007.

Considering the domination of Google in the UK, the recent trademark changes to Google Adwords, could seriously damage traffic levels to brand websites, he goes on to discuss.