Welcome to the Escape Blog

Next time you find yourself saying that social media won’t work for your business, you may be interested in these stats via NMA.

They are taken from some research by Universal McCann into social media, surveying 17,000 people across 29 countries, including the US, UK, Brazil and Pakistan during March 2008. Highlights include:

• 59% of internet users worldwide view at least one video clip every week
• 73% of internet users have read blogs while 48% read blogs every week
• 83% of internet users watch video clips, up from 62% in 2007
• Podcasts are listened to by 48% of internet users
• 57% of respondents said they are a member of a social network

If you don’t start talking, sharing and collaborating online, perhaps your customers themselves will. And, perhaps your competitors will join in too.

Other findings include that 31% of respondents have started a blog themselves. Maybe one of those is already talking about you?