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E-Consultancy mention a move by Daily Blog Tips to raise awareness of RSS:

The number of people using the web is increasing every day, but the adoption rate of RSS as a technology is still way down at 5%.

I personally love RSS (really simple syndication) and I love the idea of what it can do. But, then again, I am a bit of a geek. Obviously the everyday Internet punter doesn’t get it or can find easier ways of getting information - like e-mail for instance.

As much as I would love more people to adopt RSS, perhaps it’s still not simple enough for people to understand, or use?

That may sound a little patronising, but I think about my own situation with recording TV programmes and the fact that I have a DVD recorder I have never used. Why? Because I got used to Sky Plus so now I need it to be that easy otherwise I won’t bother.

Food for thought, perhaps?