Welcome to the Escape Blog

I read an article in yesterday’s FT about the  “the web wins in White House race” and this fuels my belief that Blogs are becoming accepted in the mainstream. My recent new pitch meetings also suggest that businesses too are coming to a point where they accept Blogs as a useful marketing tool… or do they… really?

Not so much when the concept is fully explained and the cat is let out of the bag.

The thing I think, with Blogs and business, comes when you talk about the possibility that someone may reply or comment on something you have said. Also, how open you need to be - letting go of control a bit. Maybe even sharing some knowledge from your business?

Too often, Blogs will be implemented and treated purely as news channels with filtered news stories in a monologue fashion. If it’s news, call it news. People won’t mind. Only call it a Blog if you are ready to enter into dialogue with people.

People may comment, they may disagree, but that’s the point. If someone is negative about any of my posts, as long as it it’s not spammy, or plain rude, I’ll keep it in, why not? I many learn something. The thing is, this type of conversation could be going on without you on someone else’s Blog, or in a Forum somewhere.

So, if you are going to be brave and have a Business Blog, I would suggest that it should be as inclusive as possible.