Focussed B2B marketing for 2008

Great Article on Search Engine Land by Brian Kaminski about B2B marketing priorities for 2008.

With tough times ahead, focus seems to be the key:

• On budgets
• On vertical markets
• On cross channel consistency
• With your customer data

2008 should be an interesting year in many markets - a tough one, but interesting all the same. And, as Billy Ocean once said, “When the Going Get’s Tough, The Tough Get Going”.