According to a survey by Cambridge Resolution, 23% of businesses haven’t updated their web site since it launched, (via NMA), with only half in control of the updating.
In terms of engagement, regular content additions and updates are essential for existing customers; and handy in terms of search. If a search engine sees that no changes are being made to your site - they will come less regularly.
If you were Google, for instance, and you had at your disposal an index of tens of billions of web page, which ones would you show to your customers: The pages that are updated and lovingly cared for, or the pages that have been left for dead?
[...] 23% de las empresas no han actualizado su Web desde que la lanzaron. De una forma muy sencilla, en The Escape nos explican el por qué de la importancia de actualizar los contenidos de cara a los [...]
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