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Focussed B2B marketing for 2008

Great Article on Search Engine Land by Brian Kaminski about B2B marketing priorities for 2008.

With tough times ahead, focus seems to be the key:

  • On budgets
  • On vertical markets
  • On cross channel consistency
  • With your customer data

2008 should be an interesting year in many markets - a tough one, but interesting all the same. And, as Billy Ocean once said, “When the Going Get’s Tough, The Tough Get Going”.

Posted in: Marketing

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