Focussed B2B marketing for 2008
Great Article on Search Engine Land by Brian Kaminski about B2B marketing priorities for 2008.
With tough times ahead, focus seems to be the key:
- On budgets
- On vertical markets
- On cross channel consistency
- With your customer data
2008 should be an interesting year in many markets - a tough one, but interesting all the same. And, as Billy Ocean once said, “When the Going Get’s Tough, The Tough Get Going”.

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