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I often ask clients if they really need some of the stuff on their web pages - images, videos, etc. I also make a big point of talking about hosting that delivers a quick server response.

E-Consultancy talk today about trials Google are running against Adword landing pages and quality score (also covered by Search Engine Land). Corroborated by Google on their FAQ page:

“The AdWords system re-evaluates landing pages on a regular basis (approximately once a month). If you make significant improvements to your website’s load time, you should see an improved Quality Score and lower minimum cost-per-click (CPC) bids. Note that your Quality Score may update incrementally over two to three months after you improve your load time.”

If they are prepared to do this to their own advertising system, what about your natural rankings?