So, Microsoft want to buy Yahoo, who has been struggling in recent years to compete with Google.
Microsoft have also struggled to compete online with Google as the race for first-point domination continue to move towards Google maybe they’ve taken exception to Googles online Office killer.
In the UK, Google accounts for at least 75% of search, although Yahoo is the number one web property in the world (although not in the UK).
I have two takes on this news:
Firstly, it’s about time Google had some serious competition. Yahoo and Microsoft search lags behind Google by some way, as do their tools. One thing Google did very well a few years ago was to invest in tools to hook people in - especially the web crowd. Adwords, Webmaster Tools, Feedburner, are all very very useful and a lot of influential people use them… and then talk about them.
Secondly, I honestly have to wonder if the might of Yahoo and Microsoft will create an even slower ‘machine’. Look how long it took Microsoft to bring out Vista compared to Apple, and their Zune vs. iPod is a bit embarrassing really, isn’t it? As for Yahoo; as far as I am concerned, they watched while Google stole their family silver…
I actually hope it comes off and I hope they pull off a serious challenge towards Google - it’s much needed. But, I think Facebook is more threatening to Google right now, which is why Microsoft got in early with them perhaps first, heading for a pincer movement?

There is one thing Yahoo and MSN has over Google, this is content. There is no sports page, green page, or election page for Google. They have finance and news but that is about it
Comment by me — 28 Feb