Welcome to the Escape Blog

You may have heard the phrase - Never Assume because you make and ASS out of U and ME? We all do it.

Which reminds me that we all generalize as well (see what I mean).

Put the two together and you have a generalized assumption.

So, next time you hear someone in a meeting say, “People want to see that”, or, “then they will do this”; wonder if it’s really true.

Assumptions are there to be challenged.

You probably hear them all the time (there’s another one), along with negative reasons from individuals about why ’something won’t work’.

The guys at Google were told that there’s no money in search, people want portals - did they?

Established retailers thought people wouldn’t buy online - now they are scrambling to climb aboard.

As marketers, sometimes the opportunity is found on the edges, rather than in the safe middle ground. Have you got the balls to take a chance?

More importantly, can you afford not to?