Welcome to the Escape Blog

I have to be honest, a don’t have a degree in marketing so everything I talk about usually comes out of a book, is applied and tested and re-worked into an ideology - it works for me.

Anyway, I had a marketing meeting this morning about The Escape and something hit me like a brick… marketing campaigns are not linear, they’re radial.

By having an epicentre for a campaign you can spread outwards. I’m not sure if this is driven by my work with the web but by creating multiple epicentres you will also inevitably end up with cross-over from different directions. A bit like sowing multiple fields of seeds with the idea that someone wants “food”.

Another great advantage of this approach is implementation. A campaign that starts at a centre and moves outwards it a lot easy to manage, can be measured and can still be scalable.

This may be obvious stuff to the more studious followers of marketing but for me… I feel like I have been hit round the face with a big wet fish.

Thoughts anyone?