Welcome to the Escape Blog

I have had a great time this week putting live a new website for Magic Mitre, partly because I persuaded the client to create some top tip videos.

Basically, the client sells a unique patented DIY product. This currently sells heavily in the UK and US but in different ways. IE. IN the UK, you can buy it online, in the US they sell via QVC.

There is also the issue of terms and translation - miter vs. mitre being the main difference but also coving & crown molding; skirting board & baseboard; dado rail & chair rail, etc.

This led to two sites - with clarified content for each market, using Webmaster tools to defined the location of the .com website. Google now knows the .com is for North America and the .co.uk is for the UK.

The structure also allows for scalability for future international growth (the French version should be up in the next few months).

The videos cost next to nothing to produce but they do what they need to on the Magic Mitre You Tube Channel. These also feed into the top tips section.

Why not check it out, whether your are English looking to cut mitre joints, or American looking to cut miter joints.