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Great article by Galen DeYoung on SearchEngineLand - B2B Blogging: Using Thought Leadership To Drive Positioning & Sales.

It really pushes home the ground swell of opinion online towards effective business communication and compounds many ideas we try to push at The Escape. Well worth reading:

When done right, blogging can give B2B thought leaders great visibility in the search engine results. That, together with their general reputations, often gets thought leaders considered by potential purchasers very early in the purchase process, often at the beginning.