Welcome to the Escape Blog

Our Blog was born in October 2005 and now has over 800 pages of posts. “So what” I hear you say.

Well a couple of weeks ago (and this is a point in itself) we changed the buttons that appear at the bottom of each post to make them show just the icon. You may have thought that this would not have a massive impact, but since that change, we have had four separate posts “stumbled”.

Here is where the first point kicks in:

• Stumbled on 26th Jan - Javascript post from 24th January 2008
• Stumbled on 26th Jan - Business Card design post from 13th June 2007
• Stumbled on 27th Jan - Reducing Website Friction post from 14th June 2007
• Stumbled on 3rd Feb - Three Ways to Get More From Your Printer post from 8th August 2007

Three of these articles are over six months old. It’s basically a seeding technique; creating assets that sit on the web, gaining authority over time.

Another thing worth noting is the close proximity between the second and third ’stumbles’, which indicates to me that someone saw the Business Card article, clicked to see the next post and thought that was worth stumbling too, perpetuating the effect.