Welcome to the Escape Blog

Last year, I worked on about 20-30 web projects. All of them required an understanding of what the client is trying to achieve, who their market is, what their key selling points are, etc.

By using cross-project intelligence, we notice trends, features and ideas that will work across industries and product service offerings and advised accordingly. We used our expertise and stripped away the subjectivity, aiming for the lowest common point - if you could get one thing from your website, what would it be?

Any ideas which project last year was the hardest to work on?

Our own website.

Because we know our business that much more intimately, you start to question things. Another thing I see in clients, which I also saw in myself, was the inherent need to please people. Unfortunately, you can’t be all things to all people.

So, how did we overcome it? We went outside and asked a few people. We asked clients, suppliers, friends and family. We targeted simple questions and actions towards them and sat and watched what happened.

Overall, it meant we threw away 3 months worth of work when one design just wasn’t getting any love.

The more we let go, the more the solution presented itself.