Many companies introduce a spanking new website as part of the evolution of their business or brand: A new design, a new structure and new pages. But, are you carrying over the old authority you have gained or are you throwing it all away?
Why you need to create redirect pages
This was new to me until a couple of years ago and the only reason I am mentioning it now is because we have just done this with our website, with great success less than a month later.
The idea is that when you create a new website, the chances are you are moving some of the pages. It is important, both for SEO and for user experience that you re-direct any old pages that may well be on your new website, but in a different place.
Case Study
The page in question for me was a white paper about improving your web presence. This page, up until about 20 December, used to be here (www.the-escape.co.uk/onlinmarketing/reference/successfulwebpresence/).
Anyway, here we are less than a month later and my page has a Page Rank of 5, for what it’s worth.
Creating 301 Redirects
I won’t reinvent the wheel, this is how you create the 301 redirects (or this is how your webmaster does it).
The video idea was inspired by Doug at Velocity Partner - Thanks Doug.
Hey — great job.
I really enjoyed that. Super-clear explanation of re-directs and really well-supported by the visuals.
Happy to have inspired…!
Comment by Doug Kessler — 15 Jan