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Blind acceptance is no longer the norm.

Whilst there are some that will follow many said truths, a larger number of people have the awareness to follow their curiosity, especially with immense online search capabilities. This is despite a childhood that may have discouraged this behaviour. Don’t you know that “Curiosity killed the cat“?

In fact, school was the same. “Fact” after “fact” imparted by people who know best. They don’t want you to “think outside the box” just follow the text book.

As an adult and realising that most countries are force-fed an element of censored history, I rebelled and got hungry myself, questioning my own beliefs, as well as at work, where I needed to prove ‘marketing ideas’ to myself before I would accept right or wrong.

Seth Godin talks about this kind of curiosity in a 5 minute video by Monday9am.

Cross this sociological pattern over to your business and you soon start to realise that, in knowledge-based service industries, your clients are the same. They want information, and it needs to lead to results.

Example in point, I launched two free web seminars last Friday and less than four days later they are both nearly full with knowledge-hungry clients.

Knowledge marketing and Thought Leadership attracts profile online that can lead to client-acquisition.

The chances are these inquisitive clients will have the same dedication throughout their job role: Hungrier for success and maximizing their results, which in turn reflects on your service offering leading to more successful case study data.