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This is a core element of the DMA environmental strategy.

Accurate, relevant data is vital.

Did you know that around 15,000 people either die or move premises every single day in the UK?

Your data is never going to be 100% accurate but if you don’t update or suppress it then the problem of the decay just keeps on growing. And business data decay is much, much greater than consumer data.

Every time you don’t do it, every time you send something out to the wrong person at the wrong address - that’s another black mark against your brand.

So think about it, when was the last time you cleaned your data?