Welcome to the Escape Blog

The chances are, your customers don’t care about you. Perhaps you think they really do, so sorry to shatter that illusion.

They are busy at work in their own worlds, with their own problems and they are bombarded, hence they get apathetic to anything that does not directly affect them personally.

Personal example in point. I watched a documentary series last week about chicken farming. It changed my thoughts about free-range versus supermarket meat and I vowed to start buying free-range. I am, however, in a minority.

According to Smart Planet, the Super Market feedback from the series actually seemed show an increase in sales of chickens across the board. It seems that people simply don’t care enough. In fact, I ‘had’ to buy an off-the-shelf chicken last night at my local Tesco Express when they didn’t have free-range left.

It’s a hard battle to win and it’s important to remember, especially for small businesses, that it’s not personal.

One way to potentially overcome customer apathy is to offer regular communication that answers their ’selfish’ requirement, ie. What’s in it for me?

E-mail newsletters, RSS feeds, even telephone calls, allow us to easily communicate and engage with our clients regularly and the more relevant your ‘this is what’s in it for you’ can be… the better.