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So, I’m eating my lunch: A nice jacket potato with tuna and mayo and, I’m eating it with a spoon.

I love spoons. They’re like a knife and fork rolled into one with no gaps for dropping things - a highly efficient piece of cutlery.

I use spoons a lot when I eat. Whenever I go to a restaurant and the meal is right, I ask for a spoon - even if they roll their eyes at me.

I know it’s a bit babyish and not good etiquette (I don’t use a spoon at formal occasions I might add) and I do get chastised for it sometimes but, it’s my choice to use one based on a set of criteria I have set MYSELF about cutlery, ie. just choose the easiest option.

So, why am I telling you this?

You probably have a service offering or products that you see as knives and forks whereas your customers may see them as spoons. Maybe they prefer spoons… The question is, do you educate them, or do you educate yourself to change?